10 Ways to Increase your Adsense Income

Although there are many Adsense haters out there, many of us enjoy the income we make through Adsense. I’d venture to say many of those “haters” went down that path because they either weren’t getting enough traffic to make any money or they weren’t optimizing their ads properly.

When it comes down to it you obviously need the traffic and that only comes through your own marketing efforts. But some publishers have the traffic and still don’t see the kind of money they expect with the Adsense advertising program.

I’ve been running Google adverts for nearly 3 years now. A person tends to learn a thing or two about increasing conversions when running the same advertising program for that amount of time, so I’m going to share a few tips with you:

1. Use section targeting to increase the relevancy of your adverts! This is something I don’t see talked about nearly enough because it really does work out for alot of sites. Its effectiveness really is determined on the site in particular, but no matter what it’s worth a shot!

2. Target competitive niches! I don’t care what anyone says about MFA sites, they work! I’m not talking about spam sites, I’m talking about high-quality, informative sites that are in a high paying market! Some of these niche sites can bring in $5-$10/day after only a couple days. When you’re making over a $1 per click you don’t need much traffic to make money.

3. If a site has a CTR of 1% or less, remove it from your site. Although there is some contraversy as to whether or not CTR causes “smart pricing” to kick in, it’s just not worth risking. At least remove Adsense for a few weeks and see if your overall adsense income rises. If so, you were probably hit with Google’s Smart Pricing. If that site in particular was causing smart-pricing to kick in, consider a different monetization model.

4. Use large rectangles wherever possible. Obviously this will be determined by your own perception of ads, as some people think it’s somewhat “spammy” to have a big ad at in their face, but large rectangles appearing at the top center of a page does work! I use this format on my niche sites above the content and I get very nice CTR’s on most of these sites.

5. Remove the “on-site Advertiser” link from your ads. This is something I noticed a few years back and noticed an immediate increase in earnings. That may have been a coincidence, but it makes sense. It’s just one less thing that makes it look like an ad.

6. Most pages convert better without a border and by using the same link and background color as your page. This is of course dependent on each page in particular, so testing is always important, but more times than not blending in converts!

7. In many instances one individual advert will show over and over again. If you see an ad that continues to appear on your page(s) but isn’t laser targeted to your content remove it with the competitive ads filter inside your account.

8. Do not go by Googles hit map. It’s a good visual aid for some layouts, but there are just too many variables. The effectiveness of any layout will be determined by color, style, niche etc. so testing is always your best bet!

9. Don’t get too crazy with ads. I’ve seen loads of sites that have there maximum allowance of Google ads stuffed into their pages, a few (or alot) affiliate banners etc. etc. Placing too many adverts on any page does NOT mean you’re going to earn more!! That’s a classic “newbie” mistake that most of us made in the beginning. More times than not, just have a couple well optimized ads on each page will convert MUCH better than 5 or more.

10. Play by the rules. Don’t ever click your own ads and don’t ever have others commit click fraud. You can’t crack their code and trying will only get your account banned for life! If you do click your own ad on accident don’t worry, one or two accidental clicks probably won’t get you banned, but several from the same IP and/or geographical location will definitely get your account banned. It’s not worth it, don’t do it!